Get an introduction to the fundamentals of service design. You gain an understanding of how services are designed through the ability to group together human, physical and digital interactions in order to create excellent customer experiences for your users. You learn best practices for determining what design methodologies are most appropriate to use to create intangible experiences that make up the services we use every day.
Research and user preparation entails orchestrating your audience and stakeholders, processes and touch points to influence the metrics and evaluations of your testing results. In this course, you get an opportunity to learn more about the crucial co-design activities that allow users to become an active part of the creative development of a product by interacting directly with your service blueprint and design cycle.
You also learn the elements of service design systems, including topics such as service safaris, experience prototyping, storyboarding and service blueprinting. You then learn to apply those tools and practices in a real-life service design project during the course. The service design assignments and final presentation are designed so that you come away with a portfolio-ready project.
